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TAG Media & Entertainment Present Stories in Media Innovation: Lessons Learned from Moving Established Media Companies into New Markets

September 15, 2021 12:00 PM - 1:00 PM (EDT)

Description

Strategies to leverage the changes in the media industry to build new revenue streams in traditional media companies.

· What have you done to move your company into new markets and new revenue streams?

· Why did you do it? What were you trying to accomplish?

· Did you do it by acquisition, internal startup of some other means?

· How did you go about evaluating and checking how things are going along the way?

· In hindsight, what went right and what went wrong?

· What did you learn that you can use next time?


Pat LaPlatney
Co-CEO and President
Gray Television

Steve Chung
Chief Growth Officer
Fox Corporation

Jennifer Mirgorod
Head of Partner Management, WarnerMedia Sales and Distribution
WarnerMedia

Joe Fiveash
VP Strategy and Media Solutions
The Weather Company/IBM
Moderator



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Technology Association of Georgia | TAG
Name: Rebecca Markusson
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