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TAG CRM/CX present B2B vs B2C

April 13, 2021 11:00 AM - 12:00 PM (EDT)

Description

In the new normal, companies will continue to operate remote. Measuring user experience alongside the customer experience and making continuous improvements to underlying systems in critical for survival. 

Join us to listen from the best - Ziv Peled, Chief Customer Office at AppsFlyer and Ray Killebrew, Head of Strategic Design at Primerica. 

AppsFlyer operates in B2B space whereas Primerica operates in B2B-to-B2C space. It will be insightful to see the impact on both B2B and B2C business. 

COVID has accelerated the digital transformation in all industries. Employees started working remote, and it has forced companies to focus on User Experience (UX). Lot of digital adoption solutions took the center stage to help users adopt their internal systems, but how many companies are leveraging data to improve UX? How is UX impacting the Customer Experience (CX)? 

Join us to find out, we are inviting two of the industry veterans to walk us through this transformation. 

After the presentation we will invite the two speakers for the fireside chat, and you will get the opportunity to ask questions.



Ray Killebrew
Head of Strategic Design
Primerica

Ziv Peled
Chief Customer Officer
AppsFlyer

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Contact Information

Technology Association of Georgia | TAG
Name: Rebecca Markusson
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